Use hyper-personalization features in your emails
Allows you to create a single message that will display different variants of content for a defined list of customer segments. This way you don’t have to create multiple personalized messages – you can create a single template that will display specialized information to different contact groups depending on their traits. For example, when sending mailing about a summer sale, women and men in your database can see different promotional banners.
Allows you to use contact data to address your customers directly by name and create an atmosphere of familiarity around your mailings. With personalized placeholders, you can quickly create stock messages that will nevertheless look and feel personal to every individual customer.
Dynamic 1-to-1 Content
Allows you to use the behavioral and transactional data of your customers to create offers perfectly tailored specifically to them. This can be used to save abandoned carts, up-sell and cross-sell, retarget, and more. With dynamic content, your emails will always grab attention because they will contain exactly the offer your customer wants to see.
Machine Learning and AI Recommendations
is an alternative method of generating personalized content that lets you create offers based on the behavior of other customers. This way you can send personalized emails even to contacts whose behavioral data is sparse and suggest products other users have found attractive.